Google Search Console

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Are you the owner of a website? Is your blog getting fewer visitors? Then you can use Google Search Console to see where exactly the problem of your website is. Google Search Console is currently one of Google’s most important web tools, through which you can know various things about your website, such as how your website is performing on Google search, from which keywords more visitors are coming, which pages are indexed on Google, and which ones are not indexed on Google. Another thing you can know is whether there are any problems on your website, such as whether your website is mobile-friendly, if there are any issues in page loading, security issues, or any technical SEO problems, etc. Google Search Console is not only for website owners, it is equally important and highly effective for SEO specialists, bloggers, digital marketers, and developers. You can even call Google Search Console, the report card of your website’s search engine because it is a highly effective SEO tool to make a website visible in Google search.

Why use Google Search Console?
You may think, I already have a website—that is enough, why should I use Google Search Console? But creating a website is not the end, rather knowing all the information related to the website is also necessary for you. If you cannot identify your problem, then how will you improve your website?

 Let’s give an example so that you can understand easily:

Suppose you have an online shop website where you sell clothes. Now some questions may arise in your mind, such as:

• On which product page are more visits happening?
• Are visitors searching by typing “top” or “pant”?
• Why are some of your products not showing in the search results?

Now where will you get the answers to all these questions? Google Search Console will give you the answers to all these questions because Google Search Console shows you whether your website is visible on Google, whether there are any problems on the site, or which pages visitors are visiting more, etc.

How does Google Search Console work?

1. Verification of website:
First, you have to add your website in Google Search Console so that Google understands you are the owner of that website. Once your website is verified, you will be able to see the website data.
The steps of verification are as follows:

• Domain verification
• Uploading an HTML file
• Adding meta tag on website
• Using Google Analytics or Google Tag Manager

2. Submission of sitemap:
A map of the website is sitemap, where the list of all links is mentioned.Example: If you have 50 products in your website, then the sitemap will contain the URLs of those 50 products. As a result, Google will easily find all your pages You have to submit your website’s XML sitemap in Google Search Console, as a result, Google will understand which pages need to be indexed.

3. Report of search performance:
The most popular feature of Google Search Console is the Search Performance Report. From here, the things you can know are:

• Which keywords are bringing more visitors to your site
• On which pages visitors are visiting more
• The average position of visitors
• What is the CTR

Example: Suppose you wrote a blog on your website about “Ways to Learn Social Media Marketing.” Now in your performance report, you will see—

• Keywords such as: “social media marketing course,” “marketing course”
• Where your blog’s position is on Google
• How many people clicked on your blog

By seeing this information in the report, you will easily understand where your problem is and on which topic or keyword if you work more, the traffic on your website will increase.

4. Coverage report:
In the coverage report, you will see which of your pages are indexed on Google and which are not. If any of your pages are not indexed on Google, then Google also shows the reason why your page is not indexed.
Generally, the reasons behind a page not being indexed are:

• If blocked by Robots.txt
• If there is a server error on the page
• If your content is duplicate
• If “no index” tag is given

5. Usability of mobile:
Through Google Search Console, you can see whether your website can be browsed from mobile because currently about 70% of people browse websites through mobile.
Example: Suppose the texts of your page are so small that they cannot be read on mobile. If that happens, then Google Search Console will give you a report like “Text too small to read.”

6. Link’s report:
Backlinks are very important for SEO because backlinks help to increase the authority of the website. In this report, you will be able to see:

• Whether your website is getting backlinks from other websites
• How your website’s internal links are
• On which page the most links have been given

Example: If any of your blogs is liked by a popular news portal and they give a reference link, then it will show here as a backlink.

7. Security and manual action:
If there is any problem with your website, you will be able to know it on time through Google Search Console and you will also be able to solve it. The problems for which Google Search Console warns you are:

• If your website is hacked
• If there is malware on your website
• If your website violates Google’s policies, etc.

Advantages of using Google Search Console:

Google Search Console is a special search engine optimization assistant for its users. In today’s era of technological development, people are largely dependent on digital marketing for the improvement of their business. To make digital marketing easier, Google Search Console is an important web tool. The advantages of using it are mentioned below:

• Through it, you can know whether your website is mobile-friendly
• Technical problems can be identified quickly
• The indexing status of the website can be known
• You can know which keyword is being used the most to bring traffic to the website
• You can get specific guidance for SEO improvement
• You can know and analyze backlinks
• Above all, the search visibility of the website can be increased

 

Conclusion:

In the case of search engine optimization, the use of Google Search Console is essential. It works as an SEO assistant for website owners. Because if you are a blogger, then through GSC you will understand which of your writings are getting more visits. Again, if you have an e-commerce site, then through GSC you will know which of your products are coming in search and which products are not coming in search. On the other hand, if you are an SEO expert, then through GSC you will be able to make your strategy. Therefore, you must use Google Search Console if you want to succeed in SEO.