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A page authority checker plays a crucial role to count the page authority score and encourages the page owners to focus on their strategies to develop the webpage. Page authority is a beneficial matric that is used by the website owners, digital marketers and SEO professionals to identify whether a specific web page will rank or not on search engine results page (SERPs). Page authority is developed by Moz and it is basically a score that ranges from 1 to 100. It is normal that the higher the scores indicate the greater ability to rank. The authority score also assists to identify the weakness and the strengths of the page and enables the page owners to optimize the page.
Page authority is a metric which is developed by Moz to foretell whether a web page will rank or not and it is depend on various factors, like; back links, domain strength and content quality. Page authority is a third party matric and it is not used by Google.
To ascertain page authority, Moz uses a machine learning algorithm. While the exact formula of page authority calculation is hidden it contains multipliers like:
Page authority of a page can be increased or decrease because of the calculation of page authority depends on constantly changing data. The reasons behind the changing data can be new backlinks, lost links or changes in Moz's algorithm.
There are clear differences between page authority and domain authority, like;
Page Authority: Page authority can be defined as a metric that predicts the ranking strength of a specific page and it focuses only on individual pages.
Domain authority: Domain authority focuses on overall domain’s credibility and it predicts the ranking strength of whole domain.
It is important to indicate that a page may have low page authority but a website may have a high domain authority.
A page authority checker is a software which is used to analyze a web page's page authority score and it offers insights into its ranking probable. Moz’s API or their own algorithms are used by these tools to fetch PA scores. Working procedure of a Page Authority Checker includes:
There are several misconceptions about PA that need clarification: